![]() ![]() ![]() The advantage of the dog-whistle approach to campaigning is that it avoids the possibility of offending those voters who wouldn't find a political message particularly appealing. The dog-whistle approach to campaigning is … a good mechanism for concealing true opinions on highly controversial topics The analogy then is to put across a political message in such a way that it will only be understood by potential supporters rather than voters in general. A dog-whistle is used to create a special high-pitched sound which only attracts the attention of a particular dog rather than all the dogs around. During the UK election campaigns in spring of 2005, a new phrase entered the Westminster lexicon: dog-whistle politics.
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